The measurable metric that’s most predictive of your company’s long-term success is your North Star Metric. For a SaaS business, that metric might be year-two retention, and for an E-commerce company, it might be weekly first orders.
It might not be just one metric for some, and for others, it may change over time. But, the purpose of the north star metric is to add focus to the long-term strategy.
Jenny Booth shares her insights. Read Article